Malaika Arora is a strategic investor and brand ambassador for homegrown Ayurveda D2C brand Kapiva. She speaks to HerStory about the importance of an Ayurvedic lifestyle and its role in her life.
Bollywood’s fitness queen, Malaika Arora, has turned strategic investor and joined the #YesToModernAyurveda bandwagon with Kapiva, a modern D2C Ayurvedic homegrown brand. In 2016, Ameve Sharma, a third-generation entrepreneur from 103-year-old Baidyanath, one of India’s most respected companies, began manufacturing Ayurvedic products along with Shrey Badhani under the brand name Kapiva.
Kapiva has a portfolio of more than 40 functional food products such as herbal juices, A2 ghee, honey, oils, plant nutrition, teas, etc. It aims to provide 360-degree support to consumers looking for better quality food products by maintaining a quality supply chain from Baidyanath. In a conversation with HerStory, Malaika speaks about her association with the brand, why she turned strategic investor, and why she espouses Ayurveda for a ‘holistic way’ of life.
