There once was a small silver factory in a city called Kathmandu, the Nepali capital. Our story begins in the year 2005. During that year the factory offered jobs to twenty outstanding silver smiths, who created the most amazing jewelry. Dambar, the owner of the factory, was looking for more customers to buy his stunning products. More customers meant more sales, which in return would let him secure,
employment for the men under his care. This news travelled halfway around the globe, and reached Cathelijne Lania, the founder of A Beautiful Story, in The Netherlands.
At that time, Cathelijne was working in the marketing department of coffee brand Douwe Egberts. Coincidentially, Dambar’s news found her right at the time when she was considering quitting her job,
to go out in the world and help make it a better place, instead of focusing on money and profit alone. She thought to herself; ‘If I can sell coffee, I can also sell jewelry.’ And hopped on a plane….
