There are two dominant trends in content on the web today.
The first is that content is getting shorter. With the rise of TikTok and the ongoing importance of other social media platforms, brands need to be adept at producing shortform content.
But the second dominant trend — forgive the contradiction — is that content outside of social media is actually getting longer. As we explain in our guide to longform content, media and marketing teams are increasingly investing in longer, professionally produced content to capture and keep their reader’s attention.
The main type of longform content they are investing in is the feature article or feature story. Following the lead of major news publications, these teams are creating truly engaging and immersive multimedia content.
Take, for example, Los fogones de la Kitchen. This illustrated news story from El Periódico covers an illegal operation to spy on a Spanish politician. With animations triggered by the scroll of the reader, it is an interactive and powerful example of modern feature storytelling.
