“Thank you for shopping with us.” It isn’t just a slogan for plastic shopping bags, it’s a real feeling you have toward your customers. As business owners, we thank our customers in a lot of ways, but few are as personal as an actual thank-you note. And people appreciate them even more than we think.
Thank-you notes can be the difference between one-time and life-long customers. According to Forbes, 68% of people have left a business relationship because they felt that the company was “indifferent” toward them. That’s a lot of lost business, but it’s preventable.
Here are a few of our tips, best practices, and even mediums for those “thank you for your business” letters.
“Thanks.”
“Thank you SOOOO much.”
“We appreciate the support.”
There are a lot of ways to say thank you, and some are better than others. In order to sound as thankful as you are, your thank you should be sincere, warm, and personalized.
Even though you may be genuinely thankful, a bad thank-you message can come across as insincere. Short and curt? Insincere. Long and flowery? Insincere.
Sounding as sincere as you feel is more of an art than a science. But there are a few best practices to keep in mind:
Length: Typically, a few sentences or a paragraph is long enough. Much more than that will likely go unread, and less than that could seem impersonal.
Language: Keep your language conversational rather than overly formal. Avoid using cliches (e.g., we think you’re the cat’s meow!), flowery language (we’re sooooo thankful for your purchase, it means the world to us!), or over-using words like “sincerely.”
Personality: This goes with keeping your language conversational. Insert your personality into your thank you notes. It makes the message seem more personal and gives your brand a little more identity. Don’t be afraid to throw in some humor (as appropriate).
