Are you a passionate tea lover? If yes, then this story of success that was inspired by a cup of desi chai will surely excite you. In India, we have a unique connection with our morning cup of chai, but for this American lady, it actually changed her life. Read below to know how it happened.
Meet Brook Eddy, an American woman in Colorado who fell for the flavours and aroma of the humble desi chai during a trip to India in 2002 and then went from selling tea from the back of her car by the name ‘Bhakti Chai’ to launching a $7 million brand.
In 2006, she started making a blend of different ingredients (exploring the flavour of desi Indian chai) and then started selling those flavoured teas in the back of her car. The single mother of twins, within a year, managed to earn
a repute that helped her open a website that further helped the brand reach a larger customer base. In the same year she quit her full-time job to concentrate on her business that got its first round of investment in 2008 and by this year the company’s projected revenue is $7 million.
