Content writing can be difficult.
Just consider these numbers. An astonishing 98 percent of all marketing teams say written content is their most-used content type, yet one in three marketers admit their content writing is only “somewhat” or “not so” effective.
In other words, there’s a whole lot of content out there that isn’t doing what it should be.
This article aims to help you and your team improve your content writing quality and success levels.
Fortunately, content writing is something people can get better at with a little bit of study and practice. Below you can find the 10 ingredients of great content writing to help you improve.
. Craft a Compelling Headline
Say you get 100 people to visit your blog. On average, 80 of them will read your headline copy, but only 20 will read the rest.
In other words, your headlines have a lot of heavy lifting to do.
Strong headlines provide specific information and give a little detail to draw people in but stop short of telling the whole story.
