These days, each one us wants to get rid of unwanted messages, but on the other hand, don’t want to miss important messages which includes PNR number, bank balance, order information and so on. One gets selected messages instead of unnecessary messages which include only promotional messages.
The best part of these messages is that they are not promotional messages. These are messages sent to the costumer to pass on information necessary regarding their services.
The main advantage of these services is that they deliver information to all those users even who have activated do not disturb services.
Difference between promotional and transactional SMS services-
-The basic difference between them is that the former is used for promoting the goods and services and once the user has activated “do not disturb “service messages are not delivered to such users.
Whereas the latter are used for delivering important information to the users like messages sent by banks to inform the costumer regarding their bank balance or messages sent by online companies informing regarding the product dispatch details.
And these messages are delivered even to those customers who have activated do not disturb services. This is the most important benefit of these transactions SMS services.
Why transactional SMS services are better?
-Delivering urgent messages to the people becomes much easier through these transactional SMS services as they have 100% instant delivery.
-Transactional messages can be sent anytime and anywhere without any time or location constraint.
-Push delivery report option available.
Requirement for getting transactional messages services-
–High delivery ratio.
-Real time delivery message report.
-Fast SMS delivery.
Various uses of transactional message services-
–Educational messages-
Inform parents and students regarding attendance, fees and other relevant information.
-Confidential financial information-
Inform the client regarding payment details and cash transfer.
-E-commerce information-
Information regarding order confirmation, order delivery and order return. These are used by online shopping applications which keep updating the costumer regarding its product delivery.
-Booking information-
Send information regarding booking of gas, business and doctor appointments. Also provide information regarding booking of tickets.
-OTP Verification messages-
These are messages sent by companies for verification of your phone number. Every application installed asked for verification by using your mobile number.
Benefits of transactional SMS services-
-Message delivered within seconds. This is known for its faster transmission.
-Send SMS alerts at affordable prices.
-Eco-friendly and user -friendly.
-24*7 open gateway.
-Your own 6 digit business name.
– Get rid of unwanted promotional messages by activating DND as these messages are delivered even after when these services are activated.
Mostly used by railway services for sending PNR number and by banks for providing transaction information.
Sign up process for transactional SMS services-
-Choose your package and payment process.
-Click on “buy now” option for buying that package.
These transactional services are allotted to only few business categories which include-
-Insurance companies
-Banks and financial institutions.
-Credit card companies
-Stock market alerts.
-E-commerce websites
-Airlines and Railways.
-Registered schools and colleges.
Precautions required while sending transactional SMS services-
-Always maintain a proper database.
Transactional SMS service are messages which delivered desired information to the customer as and even required. These do not promote any product or services. The best part is that they are delivered even when do not disturb services are activated.
Article Source: https://EzineArticles.com/expert/Shalini_Madhav/2396631
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