Blog comments are a relic from a bygone era.
That’s the word on the street, isn’t it?
In its heyday, a blog comment was powerful. Write good comments and they could land you on the radar of a popular blogger — the kind of super-connected influencer who could accelerate your success.
But that was then, right?
Today, readers have turned to Facebook and Instagram for their commenting fix. Spammers and trolls have taken over. And, as a result, some blog owners have done what would’ve once been unthinkable: turned off their comments.
So, game over. Blog comments are dead. Stick a fork in them.
Right?
Smart bloggers see opportunities where others do not.
Here’s the truth:
Because so many have dismissed blog commenting as an outreach strategy, there’s virtually no competition.
On social media, you’re competing against thousands of followers all vying for the influencer’s attention. Inside inboxes, you’re competing against the dozens or even hundreds of emails they receive every single day.
