Just like any other successful recipe, SMS is being promoted from a personal, day-to-day feature to a marketing tool. SMS is shifting to a more business oriented end. Economic activity turns from traditional industries towards technology and media. This brings Bulk SMS services to the front line of this evolution. Aside from the fact that SMS is old technology, it is still a very effective communication channel between businesses and customers, especially in developing countries. Three out of four smartphone owners are located in a developing country. However, not all users can access internet. Bulk SMS is the business alternative in order to reach potential clients with restricted or no internet access. Marketing is direct and engaging.
Bulk SMS is no longer considered an intrusive approach. On the contrary, it is expected. This is why branded SMS marketing is already thriving on emerging markets such as Nigeria, South Africa, India, Brazil, Kenya & Mexico to name a few. While e-mail anti spam filters block almost every attempt of distributing a high volume of information, bulk SMS remains the only effective option in order to reach out to unpenetrated markets. Another factor contributing to the wide-spread of text messages as a means of advertising, is the relatively low cost. The real money comes through its benefits. Especially for the developing countries. What is also important is that you engage, listen and interact. It is to be expected that quality and delivery rate are also to influence the overall cost of bulk SMS. They prove to be the main reasons, that emerging markets have such low prices.
Bulk SMS applies to so many sectors from agriculture, to politics to promote a candidate and his party among the public and healthcare to commercial. Particularly in countries in the course of development, mostly African and South American, the SMS industry assists in enhancing both education and crime prevention. The aspect of emergency communication has also been commercialised to a certain degree, with innovative features serving to a Bulk SMS delivery in cases of emergency, such as natural disasters. As a part of a marketing campaign, bulk text messages are also introduced for Alerts, Notifications and Competitions.
Even when the Internet and the social media do penetrate the developing markets to their entirety, SMS will not cease to produce a fair amount of revenue for businesses. So far, no other means matches the directness and the effectiveness of Bulk SMS.
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