A thriving events calendar, if delivered well, can propel member satisfaction and loyalty to new levels. But first you need to understand what works, and how to measure event success. We enlisted the help of GGA’s Patrick DeLozier, who has over 14 years’ experience delivering events at some of the top clubs in the country, to explain what clubs need to know.
A thriving events calendar has been a staple at the top clubs I have been fortunate to manage in recent years. Are they hard work? Yes, absolutely. Are they worth it? Without a doubt.
I have witnessed first-hand how events create memorable and meaningful moments in people’s lives, strengthening the bonds they have with a club and enriching relationships with other members.
While a number of events you deliver may not quite achieve this ‘magic’, there is a formula and steps you can take to deliver a compelling events calendar.
