As a working professional, I found the Online MBA in Marketing at Chitkara University to be of exceptional value. The rise of social media platforms, online content, and e-commerce has revolutionised the marketing industry.
To stay ahead, businesses now require leaders who can integrate marketing strategies with the fast-evolving digital landscape. This program, with a specialisation in Digital Marketing & Strategy, was ideal for me as an entry- to mid-level professional aiming to move into a decision-making position, and it also caters to veteran marketers looking to expand their digital expertise.
The comprehensive syllabus includes inbound and outbound marketing, media management automation, creative strategy, performance marketing, and a capstone project. I found this curriculum to be incredibly thorough, equipping me with the right digital marketing skills and relevant managerial skills needed to secure a position with India’s leading brands and digital setups.
Mastering over 30 industry-relevant skills has been crucial in my professional development, allowing me to respond effectively to customer expectations and develop impactful digital strategies. Learning from corporate leaders through more than 20 Masterclass sessions provided me with insights that I could directly apply to my work. The program also offers 600+ learning hours, which I found essential in honing my skills for the new-age marketing landscape.
Reading global marketing case studies from Harvard Business Publishing and engaging with coursework from E&Y online content has broadened my understanding of the complexities and nuances of the corporate world.
Additionally, access to specialised marketing courses from LinkedIn Learning and Coursera provided me with additional knowledge and certifications, further enhancing my professional growth.
Overall, the flexibility and accessibility of Chitkara University’s Online MBA in Marketing allowed me to balance my professional responsibilities while gaining a high-quality education. The skills and knowledge I acquired are directly applicable to my current job, making this program an advantageous choice for anyone looking to advance their career in digital marketing.
