THE BITTER TRUTH

By | August 19, 2024

„In the brave new world of cocktails, bitters have had their resurrection, and perhaps to a few, it may have felt like a long time coming. In fact, it is a miracle we have them at all.At one point, and for a long time, bitters were out of fashion.

No longer outrageous, they simply gave way to simpler, faster, more streamlined tastes. Brands and flavors withered and died. Something wonderful was lost then, and it took years to regain enough perspective to see that.

But possibly the most gratifying story is that of devotees-turned-professionals, Stephan Berg and Alexander Hauck founding The Bitter Truth. They, from their personal interests, made bitters something of their lives’

work and galvanized the bitters movement with a series of bitters that famously included the commercial attempt to revive an extinct brand, Boker’s (Bogart`s). For all they have done, for all they will do, Gentlemen here’s to you!

THE BITTER TRUTH