There are some fundamental truths about sales success that hold true even more than ever in our current economic environment. If you look around, there are people that continue to be successful, and perhaps even more so, in these times. Is it just that some people are luckier than others? Or is it that maybe they are selling something that’s “recession-proof?”
Well, think again. True success in sales, or in any endeavor for that matter, comes from a clear sense of what you are trying to achieve, knowing what really matters to you, and then charting a course to make it happen. Those who appear to be lucky are usually those who have ignited their inner flame and regularly take action to put their dreams and ideas into action.
Here are 10 secrets that, if you follow them, will put you on the road to ultimate success.
1. Commit to become outstanding in your field.
Success comes from excellence and continual improvement – making small and continual improvements on a regular basis leads to exponential results.
Make that commitment to yourself, and take action on a regular basis. First, start by taking an honest assessment of yourself. What areas are you not as strong in as you would like to be? Some things to look at, and ask:
- Are you on top of new product developments in your field?
- Do you know who your key competitors are, and what their key strengths and weaknesses are?
- How do people use your company’s product or service?
- Why do people use your company’s product or service?
- Do I truly understand my customers’ business? Do I know how they make money, the barriers and challenges they face in the marketplace, and how their industry might be changing?
