Your profile picture is a key element of your LinkedIn presence. Our research shows that just having a picture makes your profile 14 times more likely to be viewed by others.
As a recruiter, that means this little round image is your first chance to make a good impression on candidates — and it’s a key element of your recruiter brand.
If you already have a recent headshot taken by a professional photographer or have the opportunity to get one, this is often a good bet. A photographer can ensure that the lighting is flattering and that you’re putting your best foot (or rather, face) forward. This typically costs between $200 and $400.
However, if you don’t have the budget, the camera on your smartphone will also do the trick. Here are 10 tips to help you pick a strong photo and make a great impression.
1. Pick a photo that looks like you
It might sound obvious, but your photo should give candidates a clear idea of what you’d look like if they met you tomorrow.
You’ve probably met someone whose social profile photo looks nothing like how they look now — maybe it’s a photo that was taken 10 years ago, before they started wearing glasses, or before they dyed their hair. It can be startling to meet them in person if you’ve only got that picture to go by, and it might even make you question their credibility.
Make sure your LinkedIn profile picture is up to date (within the past few years) and reflects how you look on a daily basis — your hair, glasses, makeup, and so on. If you do change your appearance drastically, consider taking a fresh pic to keep candidates in the loop. The first time they see you in person might be when they come in to interview, so giving them the ability to quickly identify you can improve their experience and help put them at ease.
