Overview
Time to Change is England’s most ambitious programme to end discrimination faced by people who experience mental health problems. It is run by Mind and Rethink, and is funded by the Big Lottery Fund and Comic Relief. It is being evaluated by the Institute of Psychiatry at King’s College, London.
The programme of 35 projects involves: local community projects; a national high-profile campaign; a mass-participation physical activity week; legal test cases; and training for student doctors and teachers.
The nationwide anti-stigma campaign, which this case study focuses on, includes national advertising, PR, social media, community engagement and information resources. The campaign focuses on changing behaviours towards people with mental health problems, rather than just raising awareness of mental health issues.
Key results
- 4 per cent decrease during 2009 to 2010 in the overall level of discrimination reported by people who experience a mental health problem
- 6 per cent reduction during 2009 to 2010 in the number of people who reported losing a job due to a mental health problem
- Over 117 organisations have run activities to support Time to Change
